Locum Heroes Campaign
Social Media
Link to Landing page: https://www.bartonassociates.com/locum-heroes/
Challenge: Barton Associates wanted to create positive brand sentiment within the market of locum tenens healthcare professionals with a charitable campaign.
Approach: The Locum Heroes Campaign called for nominations for locum tenens providers who go above and beyond. The winner receives $2,500 for themselves and $2,500 for a charity of their choice. The winner, their story, and their charity are highlighted using Barton Associates marketing resources.
Results achieved: In the first year of the campaign, we received over 100 nominations, with the number of nominations increasing each subsequent year. Nominated providers were connected with senior recruiters to create opportunity for future assignments. The campaign received an honorable mention from Ragan PR Daily for the healthcare campaign of the year in 2025.