Brand tracking Campaign

Link to Landing page: https://protobrand.com/expertise/brand-development/brand-tracking/

Challenge: Traditional brand trackers dominate the market and are generally seen as the "safe investment" for monitoring brand health.

Goal: Increase awareness of Protobrand's brand tracking solution

Approach: Educate brand managers on the benefits of AI + behavioral science brand tracking vs. traditional, across channels including email, social media, and conference presentations

Results achieved: Email outreach led to 100K+ in business opportunity with PVH, parent company of Calvin Klein, contributing to over 800K in business opportunity for the year. 50+ MQLs from content downloads and an event session